BYD and Denza, two major new energy vehicle brands, have further expanded into the East Java market with the establishment of four new dealership outlets, covering five regencies and cities in East Java, further improving the local new energy vehicle sales and after-sales network. The new stores include the Denza Haka Bukit Darmo store in Surabaya, as well as BYD Haka in Gresik, BYD Haka in Mojokerto, BYD Haka in Madiun, and BYD Haka in Banyuwangi.
The CEO of Haka Auto stated at the inauguration ceremony of the Denza store in Surabaya that this channel expansion is intended to respond to the increasingly diverse mobility needs of local residents. East Java has enormous market potential for new energy vehicles, and the brand hopes that consumers in Surabaya and surrounding cities can easily access high-quality electric models while also receiving reliable supporting services and a satisfactory car-ownership experience.
As the dealership network continues to expand, local consumers not only have more model choices but can also complete the entire process of information inquiry, test driving, vehicle purchase, after-sales repair, and regular maintenance in one stop. He mentioned that the acceptance of new energy vehicles among people in various regions is continuously increasing. Therefore, the brand's channel strategy is not only to establish a presence in core large cities but also to proactively expand into surrounding areas with strong economic growth and robust mobility demand, bringing the brand closer to consumers. The Central Region Operations General Manager of Haka Auto analyzed that order demand at Haka's stores has been continuously rising, indicating that East Java consumers are fully recognizing the advantages of electric vehicles.
The needs of the local consumer base are clearly differentiated: there are users seeking compact and energy-efficient models, family users who value comfort and practicality, enthusiasts who prefer high-performance SUVs, and consumers pursuing premium driving experiences. The rich product matrix of BYD and Denza can precisely cover all of these segmented demands.
Surabaya and the entire East Java region are crucial components of the brand's development strategy in Indonesia. The company hopes to grow together with the local community and help build a more efficient, modern, and environmentally friendly future mobility ecosystem. This channel expansion also marks the continued deep cultivation of the Indonesian local market by Chinese new energy brands, accelerating Indonesia's automotive electrification process.
