BYD and Denza, two major new energy vehicle brands, have further expanded into the East Java market with four new dealer outlets covering five regencies/cities in East Java, further improving the local new energy vehicle sales and after-sales network. The newly opened stores include the Denza Haka Bukit Darmo outlet in Surabaya, as well as BYD Haka outlets in Gresik, Mojokerto, Madiun, and Banyuwangi.
At the inauguration ceremony of the Denza outlet in Surabaya, the CEO of Haka Auto stated that this channel expansion is a response to the increasingly diverse mobility needs of local residents. East Java holds immense potential for the new energy vehicle market, and the brand hopes to provide consumers in Surabaya and surrounding cities with convenient access to high-quality electric vehicles, along with reliable supporting services and a satisfying ownership experience.
As the dealer network continues to expand, local consumers not only gain access to a wider range of vehicle models but can also complete the entire process—from information gathering, test drives, and vehicle purchase to after-sales repairs and regular maintenance—in one stop. He noted that public acceptance of new energy vehicles is steadily rising across various regions. Therefore, the brand's channel strategy is not limited to major cities; it also proactively reaches into surrounding areas with strong economic growth and robust mobility demand, bringing the brand closer to consumers. The Central Regional Operations Manager of Haka Auto analyzed that order demand at Haka's outlets continues to rise, indicating that consumers in East Java are increasingly recognizing the advantages of electric vehicles.
The local consumer base shows clear segmentation: some seek compact and energy-efficient models, others prioritize comfort and practicality for family use, there are enthusiasts looking for high-performance SUVs, and still others demand a premium driving experience. The rich product portfolios of BYD and Denza are well positioned to cover all these specific needs.
Surabaya and the broader East Java region are crucial components of the brands' development strategy in Indonesia. The companies hope to grow together with local communities and help build a more efficient, modern, and environmentally friendly future mobility ecosystem. This channel expansion also marks the continued deep engagement of Chinese new energy brands in Indonesia's regional markets, accelerating the country's automotive electrification process.
