The Indonesian Ministry of Trade announced that at the 9th China International Import Expo recently held in Shanghai, Indonesia's food and beverage, spice, and aquatic products secured an intended transaction value of US$25.38 million, equivalent to approximately Rp450 billion. This result directly reflects strong demand among consumers in the Chinese market for Indonesian food. Indonesia hopes all parties will continue to follow up and connect, promoting the conversion of intended orders into actual transactions. The Director General of the Directorate General of National Export Development at the Indonesian Ministry of Trade said that this achievement creates opportunities for the two countries to expand economic and trade exchanges and is conducive to facilitating long-term trade contracts and stable distribution cooperation. Indonesian exhibitors reached multiple cooperation agreements during CIIE, and many exhibitors signed memoranda of understanding with Chinese partners, with one representative achievement coming from local MSMEs.
La Moringa, a brand that produces snacks using moringa as a raw material, successfully finalized a cooperation agreement with a Chinese partner, becoming a typical case of Indonesian MSME food products going overseas. The head of the Indonesia Trade Promotion Center in Shanghai introduced that one of the core tasks of this exhibition was to arrange face-to-face negotiations between Indonesian exporters and potential Chinese buyers. In addition to business matchmaking, Indonesia also used the CIIE platform to collect information on Chinese market consumption trends, consumer preferences, and competing products, accumulating a basis for subsequently formulating market penetration strategies. The organizers continued to build bridges and strive to transform short-term business opportunities into sustainable, regular export business. The Indonesian delegation brought together large local enterprises and a large number of MSME operators, exhibiting a wide range of competitive product categories.
These covered various spices, beverages, healthy snacks, confectionery, natural ingredient extracts, seafood, biscuits, shrimp crackers, coffee, instant noodles, and more. The Chinese market has huge capacity for Indonesian agricultural products, food, and aquatic products, and is also a key development direction for Indonesian food exports. Relying on the CIIE platform, Indonesia continues to export distinctive agricultural, forestry, and fishery products to the Chinese market, using the exhibition to open up procurement and distribution channels and support local MSMEs in going global. Indonesian officials also emphasized that follow-up on contract fulfillment and the establishment of stable distribution partnerships are necessary to truly realize this intended transaction value and continuously increase the penetration rate of Indonesian specialty foods in the Chinese market.
