The Head of BPOM, accompanied by the Supervisory Coordinator (Korwas), PPNS Metro Jaya Regional Police (Polda), and personnel from the National Army Strategic Intelligence Agency (BAIS TNI), held a press conference titled "BPOM Cooperates with National Police to Seize Illegal Import Cosmetics Online Store." Also attending this event were the Deputy for Law Enforcement, Head of Jakarta POM Center, Head of Jakarta Customs Regional Office and Acting Daily Executive, Operation Controller of the Kerinci Task Force of the National Intelligence Agency's Strategic Intelligence (BAIS) and Commander of Geospasika Intelligence Unit, Head of Trade and Industry Unit 1 (Indag) of the Special Criminal Investigation Directorate (Ditreskrimsus) of Polda Metro Jaya, and the Coordinator of the Senior Prosecutor's Office. This press conference showcased the results of an operation targeting an online store warehouse using the account "Kimberlybeauty88" at two locations: Jl. Jelambar Utama and Taman Duta Mas Blok A3/24, Jelambar Baru, Grogol Petamburan, West Jakarta, where illegal cosmetics were sold. Law enforcement officers seized 158 types (152,744 pieces) of cosmetics from China, specifically the Lameila and SVMY brands, without distribution permits (TIE). These products, imported via freight forwarding services, have an estimated economic value exceeding Rp 2.2 billion. At the warehouse locations, they also found packaging for imported cosmetics ready for shipment, electronic devices, and documents used for online transactions. In his speech, the Head of BPOM stated that Jakarta BBPOM has confiscated all evidence for further investigation. The online store owner, aged 25, had been selling cosmetics on Shopee and Tokopedia platforms for about one year, with an average daily online sales volume of approximately 400 items.
The majority of confiscated products are cosmetics such as powder, lipstick, eyeshadow, eyeliner, and mascara, as well as foundation, concealer, and cushion compacts. These illegal products are suspected to contain prohibited dyes for cosmetics, namely Red K-3 and Red K-10. The dangerous ingredients in these cosmetics may cause cancer, including skin cancer, liver cancer, and liver dysfunction. BPOM will conduct further investigations and coordinate with Korwas PPNS Polri. After the National Police handle the case, the case files will be transferred to the Jakarta Provincial Senior Prosecutor's Office. Violators face a maximum sentence of 12 years imprisonment or a fine of up to Rp 5 billion. Based on these latest findings, Jakarta BBPOM conducted investigations into 6 cases during 2024, of which 5 were in the pharmaceutical preparation sector and 1 in the food sector. Among these 5 cases, 2 involved illegal cosmetics with evidence valued at Rp 5.8 billion. In September 2024, BPOM, together with the Ministry of Trade, also successfully confiscated illegally imported cosmetics worth over Rp 11.4 billion. The seized products were cosmetics without distribution permits, containing banned ingredients, some of which also came from China. The Lameila brand found this time is one of the previously confiscated cosmetics brands. The cosmetics business is a strategic and potential sector supporting Indonesia's economic growth. BPOM noted that over the past five years, more than 50% of the distribution permit numbers (NIE) for products approved by BPOM were for cosmetics. However, conducting this business must not overlook safety and health aspects as stipulated in applicable regulations.
It must be emphasized that BPOM is firm; this does not mean it dislikes MSMEs, but rather it wants to protect MSMEs and industry, so they must take action against illegal goods. If no action is taken, it could harm the wider community. Therefore, this is an effort to uphold BPOM's main pillar. The government as regulator, businesses as producers and distributors, and society as consumers must each play their roles to create a synergy of supply and demand for safe and high-quality medicinal and food products. The Head of BPOM advised business participants to comply with applicable regulations and bear primary responsibility for the safety and quality of products produced and distributed to the public. He also urged the public to always check packaging, labels, marketing permits, and expiration dates before purchasing or using medicinal and food products, and not to use cosmetics without sales permits as they may contain dangerous ingredients posing health risks. The Head of BPOM also educated the public to check products via https://cekbpom.pom.go.id/ page or the BPOM mobile application to find out which products have BPOM distribution permits. He called on the public to purchase and obtain cosmetics from trusted sales institutions; if buying cosmetics online, always buy from official stores or trusted shops, and not be influenced by excessive promotions and advertisements promising immediate effects. Consumers should educate themselves, broaden their horizons, and improve knowledge about safe medicines and food. If they know or suspect illegal production, storage, or distribution of drugs and food locally, they should immediately report to BPOM through the Balai Besar/Balai POM, Loka POM, or local law enforcement officials.
The Head of BPOM, accompanied by the Supervisory Coordinator (Korwas), PPNS Metro Jaya Regional Police (Polda), and personnel from the National Army Strategic Intelligence Agency (BAIS TNI), held a press conference titled "BPOM Cooperates with National Police to Seize Illegal Import Cosmetics Online Store." Also attending this event were the Deputy for Law Enforcement, Head of Jakarta POM Center, Head of Jakarta Customs Regional Office and Acting Daily Executive, Operation Controller of the Kerinci Task Force of the National Intelligence Agency's Strategic Intelligence (BAIS) and Commander of Geospasika Intelligence Unit, Head of Trade and Industry Unit 1 (Indag) of the Special Criminal Investigation Directorate (Ditreskrimsus) of Polda Metro Jaya, and the Coordinator of the Senior Prosecutor's Office. This press conference showcased the results of an operation targeting an online store warehouse using the account "Kimberlybeauty88" at two locations: Jl. Jelambar Utama and Taman Duta Mas Blok A3/24, Jelambar Baru, Grogol Petamburan, West Jakarta, where illegal cosmetics were sold. Law enforcement officers seized 158 types (152,744 pieces) of cosmetics from China, specifically the Lameila and SVMY brands, without distribution permits (TIE). These products, imported via freight forwarding services, have an estimated economic value exceeding Rp 2.2 billion. At the warehouse locations, they also found packaging for imported cosmetics ready for shipment, electronic devices, and documents used for online transactions. In his speech, the Head of BPOM stated that Jakarta BBPOM has confiscated all evidence for further investigation. The online store owner, aged 25, had been selling cosmetics on Shopee and Tokopedia platforms for about one year, with an average daily online sales volume of approximately 400 items.
The majority of confiscated products are cosmetics such as powder, lipstick, eyeshadow, eyeliner, and mascara, as well as foundation, concealer, and cushion compacts. These illegal products are suspected to contain prohibited dyes for cosmetics, namely Red K-3 and Red K-10. The dangerous ingredients in these cosmetics may cause cancer, including skin cancer, liver cancer, and liver dysfunction. BPOM will conduct further investigations and coordinate with Korwas PPNS Polri. After the National Police handle the case, the case files will be transferred to the Jakarta Provincial Senior Prosecutor's Office. Violators face a maximum sentence of 12 years imprisonment or a fine of up to Rp 5 billion. Based on these latest findings, Jakarta BBPOM conducted investigations into 6 cases during 2024, of which 5 were in the pharmaceutical preparation sector and 1 in the food sector. Among these 5 cases, 2 involved illegal cosmetics with evidence valued at Rp 5.8 billion. In September 2024, BPOM, together with the Ministry of Trade, also successfully confiscated illegally imported cosmetics worth over Rp 11.4 billion. The seized products were cosmetics without distribution permits, containing banned ingredients, some of which also came from China. The Lameila brand found this time is one of the previously confiscated cosmetics brands. The cosmetics business is a strategic and potential sector supporting Indonesia's economic growth. BPOM noted that over the past five years, more than 50% of the distribution permit numbers (NIE) for products approved by BPOM were for cosmetics. However, conducting this business must not overlook safety and health aspects as stipulated in applicable regulations.
It must be emphasized that BPOM is firm; this does not mean it dislikes MSMEs, but rather it wants to protect MSMEs and industry, so they must take action against illegal goods. If no action is taken, it could harm the wider community. Therefore, this is an effort to uphold BPOM's main pillar. The government as regulator, businesses as producers and distributors, and society as consumers must each play their roles to create a synergy of supply and demand for safe and high-quality medicinal and food products. The Head of BPOM advised business participants to comply with applicable regulations and bear primary responsibility for the safety and quality of products produced and distributed to the public. He also urged the public to always check packaging, labels, marketing permits, and expiration dates before purchasing or using medicinal and food products, and not to use cosmetics without sales permits as they may contain dangerous ingredients posing health risks. The Head of BPOM also educated the public to check products via https://cekbpom.pom.go.id/ page or the BPOM mobile application to find out which products have BPOM distribution permits. He called on the public to purchase and obtain cosmetics from trusted sales institutions; if buying cosmetics online, always buy from official stores or trusted shops, and not be influenced by excessive promotions and advertisements promising immediate effects. Consumers should educate themselves, broaden their horizons, and improve knowledge about safe medicines and food. If they know or suspect illegal production, storage, or distribution of drugs and food locally, they should immediately report to BPOM through the Balai Besar/Balai POM, Loka POM, or local law enforcement officials.