In 2024, sales of high-end mobile phones (priced above $600) in Indonesia fell by 9.2% due to the ban on the iPhone 16 series in the country. The average selling price of mobile phones decreased by 0.5% year-on-year. Apple has not yet sold the iPhone 16 in Indonesia due to failure to meet domestic component requirements. Although Apple has promised to build an Airtag factory in Batam, it is unrelated to TKDN certification. The ban has had a negative impact on Apple and its partners. Indonesia's smartphone market overall grew by 15.5% in 2024, with the fastest growth in the low-end market, dominated by Transsion (Infinix, Itel, Tecno). The mid-range market also grew by 24.9%, with only the high-end market declining. In 2024, Transsion's market share reached 18.3%, growing by 61.7%. The 5G market saw significant growth, rising from 17.1% in 2023 to 25.8%, led by Samsung. The top five smartphone market shares in Indonesia in 2024 were: Transsion (18.3%), Oppo (17.8%), Samsung (16.5%), Xiaomi (15.3%), and Vivo (14.8%).
In 2024, sales of high-end mobile phones (priced above $600) in Indonesia fell by 9.2% due to the ban on the iPhone 16 series in the country. The average selling price of mobile phones decreased by 0.5% year-on-year. Apple has not yet sold the iPhone 16 in Indonesia due to failure to meet domestic component requirements. Although Apple has promised to build an Airtag factory in Batam, it is unrelated to TKDN certification. The ban has had a negative impact on Apple and its partners. Indonesia's smartphone market overall grew by 15.5% in 2024, with the fastest growth in the low-end market, dominated by Transsion (Infinix, Itel, Tecno). The mid-range market also grew by 24.9%, with only the high-end market declining. In 2024, Transsion's market share reached 18.3%, growing by 61.7%. The 5G market saw significant growth, rising from 17.1% in 2023 to 25.8%, led by Samsung. The top five smartphone market shares in Indonesia in 2024 were: Transsion (18.3%), Oppo (17.8%), Samsung (16.5%), Xiaomi (15.3%), and Vivo (14.8%).