Wuling Air EV made waves when it was first launched in 2022 as the first locally produced electric vehicle in Indonesia, priced at around IDR 240 million.At the same time, rival Hyundai was selling the Ioniq 5 at IDR 800 million. Wuling Air EV was once the king of EVs in Indonesia, selling thousands of units monthly, but now Air EV must face many competitors, including models from the same brand, and its sales are shrinking. A Wuling PR manager stated that consumers now have more choices, as Wuling also offers other options like Cloud EV and Binguo EV. Binguo EV occupies a unique and different segment, while Air EV is suitable for those looking to try entry-level electric vehicles. Cloud EV is targeted at more mature consumers who may already own a car or EV, making Cloud EV an additional vehicle.
In terms of sales, it can now be observed that Air EV, which previously supported Wuling's EV sales, has started to decline, ranking third compared to the two newly launched models. Looking at sales from January to June, Binguo EV remains the best seller. Cloud EV is second, and Air EV is third. From the January to July composition, Binguo EV sold 3,743 units, Cloud EV 2,097 units, and Air EV 1,253 units, totaling nearly 7,000 units. Despite fairly high demand, inventory is stable. For example, Cloud EV models have been delivered to customers since its launch in May and also served as the courtesy car for the World Water Forum, a car made in Indonesia. So inventory is safe for Cloud EV, Air EV, and Binguo EV with no issues. If customers are waiting, it is more related to leasing processes or credit bank applications, and inventory is ready.
Wuling Air EV made waves when it was first launched in 2022 as the first locally produced electric vehicle in Indonesia, priced at around IDR 240 million.At the same time, rival Hyundai was selling the Ioniq 5 at IDR 800 million. Wuling Air EV was once the king of EVs in Indonesia, selling thousands of units monthly, but now Air EV must face many competitors, including models from the same brand, and its sales are shrinking. A Wuling PR manager stated that consumers now have more choices, as Wuling also offers other options like Cloud EV and Binguo EV. Binguo EV occupies a unique and different segment, while Air EV is suitable for those looking to try entry-level electric vehicles. Cloud EV is targeted at more mature consumers who may already own a car or EV, making Cloud EV an additional vehicle.
In terms of sales, it can now be observed that Air EV, which previously supported Wuling's EV sales, has started to decline, ranking third compared to the two newly launched models. Looking at sales from January to June, Binguo EV remains the best seller. Cloud EV is second, and Air EV is third. From the January to July composition, Binguo EV sold 3,743 units, Cloud EV 2,097 units, and Air EV 1,253 units, totaling nearly 7,000 units. Despite fairly high demand, inventory is stable. For example, Cloud EV models have been delivered to customers since its launch in May and also served as the courtesy car for the World Water Forum, a car made in Indonesia. So inventory is safe for Cloud EV, Air EV, and Binguo EV with no issues. If customers are waiting, it is more related to leasing processes or credit bank applications, and inventory is ready.