Apple proposed a $100 million (IDR 1.58 trillion) investment to sell the iPhone 16 series in Indonesia, but the Indonesian Minister of Industry rejected it. The government will renegotiate as it does not meet expectations based on technical expert assessments and does not follow the four principles of justice:
- First, Apple's investment amount in Indonesia should be comparable to that in other similar countries;
- The investment value must be comparable to that in similar countries and other electronics companies (such as Samsung, Xiaomi);
- The calculation of import added value and national revenue does not meet expectations;
- The impact on domestic employment must be considered.
Indonesia has sent the relevant director to contact Apple, requesting that it send a negotiation team for a meeting. Apple's latest investment offer is ten times its previous $10 million plan, a new move to convince the Indonesian government to lift the sales ban. Further developments are worth watching.
