In early 2025, members of the Indonesian Alcoholic Beverage Importers Association reported difficulties in selling their products due to incomplete issuance of alcoholic beverage import licenses. Currently, only 9 out of 17 member importers have obtained licenses, and the association is unaware of the reasons for the remaining 8. According to regulations, license applications through the trade system should only take 5 business days. The association has sent a complaint letter to the Ministry of Trade but has received no response. The license issue may lead to unfair competition and could allow illegally imported alcoholic beverages to enter the market. Additionally, since last year, the demand for imported alcoholic beverages has been slowing, linked to global and domestic economic uncertainty and declining public purchasing power. Nevertheless, if foreign tourist visits remain stable, the imported alcoholic beverage market can still be sustained, as it is positioned differently from local spirits in terms of brand and price. Sales of imported alcoholic beverages heavily rely on foreign tourists, and the current license uncertainty poses numerous obstacles to the industry.