According to Statista data, Indonesia's TikTok Shop contributed $6.2 billion in GMV (Gross Merchandise Value) in 2024, a year-on-year increase of 39%, ranking second globally, behind the United States ($9 billion). Thailand ranked third with $5.7 billion GMV. The head of the Celios Economic Research Center pointed out that 40% of Indonesian consumers shop via livestreaming, with the model growing at 30% annually. TikTok recently temporarily suspended its livestreaming function due to social unrest, which may significantly impact MSMEs that rely on livestream sales. Data shows significant global TikTok Shop GMV growth: Vietnam ($4.4 billion/+157%), Philippines ($3.12 billion/+116%), Malaysia ($2.7 billion/+104%), and Singapore ($391 million/+403%). TikTok officially stated that suspending livestreaming is a safety measure in response to the late August protests, while also removing violating content and continuously assessing the situation. Previously, the platform had restricted livestreaming permissions for some creators due to user complaints. Analysts warn that even a short-term suspension could impact Indonesia's digital ecosystem, as livestream sales have become an important revenue source for small and medium-sized businesses.