TikTok Shop Indonesia's GMV reaches $6.2 billion, second in the world

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According to Statista data, Indonesia's TikTok Shop contributes in 2024$6.2 billion GMV (Gross Merchandise Volume), up 39% year-on-year, ranking second globally behind the U.S.($9 billion). Thailand is based on5.7 billion dollars in GMVRanked third.

The director of the Celios Center for Economic Research noted that Indonesia40% ConsumerShopping via live streaming, the model is growing at an annual rate of30%...TikTok's recent temporary suspension of its live-streaming feature due to social unrest may have had a negative impact on live-streaming sales that rely on thesmall, medium and microenterpriseSignificant impacts.

Data shows significant growth in global TikTok Shop GMV:Vietnam ($4.4 billion/+157%), the Philippines ($3.12 billion/+116%), Malaysia ($2.7 billion/+104%), and Singapore ($391 million/+403%).

An official TikTok statement said the suspension of live streaming was in response to demonstrations in late Augustsecurity measureThe same time will beRemoval of offending contentThe situation is assessed on an ongoing basis. Previously, the platform had already imposed some creators on the platform due to user complaintsRestrictions on Live Streaming Privileges. Analysts warn that even a short-term pause could hit IndonesiaDigital ecosystemsBecause live streaming sales have become a small and medium-sized businesssource of incomeThe

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