In September 2025, eight international retail brands announced their entry into high-end malls in Jakarta, covering food, fashion, lifestyle and other sectors, reflecting international brands' confidence in Indonesia's consumer market. The brands and their locations are: Korean food brand Samyuga at Lippo Mall Puri, American footwear brand Red Wings Shoes at Lotte Mall Jakarta, and Plaza Indonesia's high-end luggage brand Samsonite Black Label. Additionally, Chinese tea brand Chagee at PIK Avenue and six other malls, Japanese restaurant brand Niku Niku Oh!Kome and Korean fast food 88 Seoul by Cupbop at Central Park, French liquor brand Hennessy at Senayan City, and tech lifestyle brand Roborock at Puri Indah Mall. Colliers Indonesia's Head of Research noted that the entry of international brands will reshape the retail landscape, offering consumers more choices. High-end malls have occupancy rates exceeding 80%, while regular malls are only at 50%-60%, widening the gap. High-end malls attract foot traffic through diversified experiences such as dining and entertainment, creating a competitive advantage. Experts predict that with the influx of international brands, competition in Jakarta's retail market will intensify, and malls that fail to innovate may face the risk of being phased out.