PT Multi Medika Internasional Tbk (MMIX) recorded a 9.6% increase in sales in 2024 compared to the previous year, reaching IDR 191.99 billion. Its products MIUBaby and Miutiss have been well-received in the market due to innovation, achieving innovative results in the personal care sector, such as Indonesia's thinnest baby diapers and the first chlorine-free bamboo tissue, which has enhanced its product competitiveness in the domestic market. MMIX will build a baby diaper factory in Indonesia to improve supply chain efficiency and expand production scale. This plan originates from a memorandum of understanding signed with NicePaper, a large hygiene product manufacturer from Fujian, China, in early 2025. In addition, the company has launched MIUBaby jumbo pack products and plans to introduce economical flat-pack products. Through collaborations with popular IPs (such as Tom & Jerry and Coco Melon), it aims to enhance product market penetration among young families and children, and also plans to launch wet wipes to enrich its hygiene product line. Since its establishment in 2020, the company has grown rapidly in the Indonesian fast-moving consumer goods (FMCG) market, thanks to innovation, product quality, and extensive distribution. The company is committed to becoming a leader in Indonesia's FMCG industry, meeting the needs of modern consumers, and pursuing more significant growth in 2025.