Chinese food flavor manufacturer Huabao Flavours & Fragrances Co., Ltd. recently held a groundbreaking ceremony for a food seasoning factory in the Jababeka Industrial Estate in Bekasi, West Java, which will serve as its base for the Southeast Asian market. Huabao aims to strengthen localization of product development, customer service, and operational coordination through this project, driving high-quality growth in the Southeast Asian region. The new factory will integrate production, R&D, and office functions, targeting markets including Indonesia, Vietnam, Malaysia, and Thailand. Founded in 1996, Huabao produces a variety of food seasonings, beverage flavors, and fragrance products. Its Indonesian subsidiary, Huabao Food Technology, was established in 2021. The Indonesian Food and Beverage Manufacturers Association and the Indonesian Fragrance Association attended the groundbreaking ceremony, expressing appreciation for Huabao's investment in Indonesia, believing it will support the development of the local industry. Representatives from the Bekasi district government stated that the establishment of the new factory will help reduce local unemployment, and the local government also pledged to help the company find suitable labor.