In the second quarter of 2025, Xiaomi surpassed all competitors to become the champion in both the Southeast Asian smartphone market (25 million units shipped, down 1% year-on-year) and the Indonesian market. This marks the first time Xiaomi has reclaimed the top spot in the region since Q2 2021. Xiaomi shipped 4.7 million units in Southeast Asia, capturing a 19% market share (up 8% year-on-year), while its market share in Indonesia reached 21%. Driven by the popularity of the Redmi series, an extensive distribution network (direct sales + operator partnerships), strong growth from sub-brand Poco (shipments more than doubled), and the notable success of the flagship Xiaomi 15 series (up 54% year-on-year). Transsion (including Infinix, Tecno, Itel) ranked second in Southeast Asia with 4.5 million units shipped (18% market share, up 17% year-on-year), and second in Indonesia with a 20% market share. Growth mainly came from entry-level market strategies. Samsung ranked third in Southeast Asia with 4.3 million units shipped (17%, down 3% year-on-year), and third in Indonesia with an 18% market share. 5G models still have demand in some markets, leveraging its strengths in the enterprise/B2B segment and high-end positioning. Oppo and Vivo ranked fourth (3.5 million units, 14%, down 19% year-on-year) and fifth (2.8 million units, 11%, down 21% year-on-year) respectively, with market shares of 14% and 13% in Indonesia. Both experienced significant declines due to increased competition in the entry-level market.