The globally renowned sportswear brand Anta officially announced its entry into the Indonesian market through a launch event featuring its brand ambassador. Previously, Anta opened its first mono-brand store in Jakarta's Living World Kota Wisata Cibubur in July 2025, and set up an Anta Kids superstore at Puri Indah Mall in early September, adopting a multi-store operation model covering core sports series, children's series, and fashion-forward stores to serve different consumer groups. Anta Group's Vice President stated that Indonesia, with its large population and vibrant market, is a key step in the brand's Southeast Asian expansion, underscoring its global leadership vision. The brand ambassador emphasized the inspirational value of basketball, while Anta's International Operations Director noted that Indonesia's growing basketball culture presents opportunities for brand collaboration. Currently, Anta has introduced its global ambassador products such as Kyrie Irving (KAI), Klay Thompson (KT), and the outdoor basketball series (Shock Wave) to Indonesia, further strengthening brand influence.