Anta officially enters Indonesia's sporting goods market

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Globally recognized sports brand Anta officially announced its entry into the Indonesian market through a launch event involving its brand ambassadors.This follows the opening of Anta's first monogrammed store at Living World Kota Wisata Cibubur in Jakarta in July 2025, and the establishment of Anta's Children's Supermarket at Puri Indah Mall in early September, which adopts a multi-store operation model covering core sports collections, children's collections and fashion and trend stores to serve different consumer groups.

The Vice President of Antares Group stated thatIndonesia, with its large population and dynamic market, is a key step in the brand's expansion in Southeast Asia, confirming its vision of global leadership.Brand ambassadors emphasized the inspirational value of basketball, while the Director of International Operations of Anta noted that the growing basketball atmosphere in Indonesia provides opportunities for brand collaboration.

Anta has now introduced its global ambassador products such as Kyrie Irving (KAI), Klay Thompson (KT) and outdoor basketball series (Shock Wave) to Indonesia to further strengthen the brand's influence.

# Chinese Capital Express