Market research firm released the top five smartphone brands in Indonesia for the first quarter of 2025. Xiaomi led with a 19.5% market share, followed by Transsion (17.4%), Oppo (16.5%), Samsung (16%), and Vivo (15.7%). Smartphone shipments for the quarter totaled 8.6 million units, down from 9.1 million in the same period last year. Phones priced under US$100 (approximately IDR 1.6 million) saw a sharp 35% increase, driven mainly by significant discounts from many brands, while phones priced between US$100 and US$199 (approximately IDR 3.2 million) dropped by 34%. In Q1 2025, the average selling price of smartphones in Indonesia was US$180 (approximately IDR 2.9 million). Three Xiaomi models made outstanding contributions: the Redmi Note 14 4G, Redmi Note 14 5G, and Redmi 14C 4G. Additionally, the entry-level Redmi A5 was favored for its high cost-performance ratio, while the flagship Xiaomi 15 Series attracted high-end users with its professional Leica-co-engineered photography experience and advanced technology. Xiaomi's Country Director for Indonesia stated that the success stems not only from product competitiveness but also from a strong online and offline sales network. Indonesia's 5G smartphone market continues to grow, with 5G phone penetration rising from 49% in Q1 2024 to 55% in Q1 2025, driven by the increasing availability of 5G devices in the domestic market.
Market research firm released the top five smartphone brands in Indonesia for the first quarter of 2025. Xiaomi led with a 19.5% market share, followed by Transsion (17.4%), Oppo (16.5%), Samsung (16%), and Vivo (15.7%). Smartphone shipments for the quarter totaled 8.6 million units, down from 9.1 million in the same period last year. Phones priced under US$100 (approximately IDR 1.6 million) saw a sharp 35% increase, driven mainly by significant discounts from many brands, while phones priced between US$100 and US$199 (approximately IDR 3.2 million) dropped by 34%. In Q1 2025, the average selling price of smartphones in Indonesia was US$180 (approximately IDR 2.9 million). Three Xiaomi models made outstanding contributions: the Redmi Note 14 4G, Redmi Note 14 5G, and Redmi 14C 4G. Additionally, the entry-level Redmi A5 was favored for its high cost-performance ratio, while the flagship Xiaomi 15 Series attracted high-end users with its professional Leica-co-engineered photography experience and advanced technology. Xiaomi's Country Director for Indonesia stated that the success stems not only from product competitiveness but also from a strong online and offline sales network. Indonesia's 5G smartphone market continues to grow, with 5G phone penetration rising from 49% in Q1 2024 to 55% in Q1 2025, driven by the increasing availability of 5G devices in the domestic market.