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Chinese carmakers grab Japanese firms' Southeast Asian market share

中国车企抢占日企东南亚市场份额

Recently, Honda, Japan's second-largest automaker, lowered its annual profit forecast due to, among other things, pressure from U.S. import tariffs, a global chip shortage, and Dutch semiconductor companyNexperia(owned by China's Wintech and taken over by the Dutch government on September 30, 2025) has a chip supply problem.

Honda expects to lose 385 billion yen due to U.S. import tariffs, down from 450 billion yen estimated at the beginning of the year. As a result, Honda shares tumbled 4.71 TP3T on Monday. tougher challenges fromChinese Electric Vehicle ManufacturersThey have been gaining market share in Southeast Asia, putting pressure on Japanese carmakers such as Honda.

In markets such as Thailand and Indonesia, Chinese carmakers are attracting consumers by offering incentives and lowering prices, squeezing the profit margins of Japanese carmakers. Honda lowered its car sales target in Asia, including China, to 925,000 units this fiscal year from 1.09 million units, a drop of 101 TP3 T. In Indonesia, Honda's market share fell to 8.91 TP3 T this year from 11.61 TP3 T last year.

To meet the challenge.Japanese carmakers begin to turn to the Indian market, where Chinese electric cars are still difficult to access. Honda announced last month that it would make India an electric car for one of itsProduction and export baseThe

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