Chinese auto brands in the Indonesian market are increasingly engaged in a price war. According to Gaikindo data, from January to May 2025, Indonesia's wholesale car sales dropped 5.5% year-on-year, from 335,405 units in the same period of 2024 to 316,981 units; retail sales fell 9.2% year-on-year, from 362,163 units to 328,852 units. Chinese car manufacturers have been cutting prices in the Indonesian market, with reductions ranging from hundreds of thousands to nearly tens of millions of rupiah, indicating intensifying competition among brands. When Chery Omoda E5 was first launched in February 2024, its on-road price in Jakarta was 498.8 million rupiah, later renamed Chery E5, the price was drastically reduced to 399.9 million rupiah, with the Pure version starting at 369.9 million rupiah, a reduction of nearly 100 million rupiah; BAIC BJ40 Plus locally assembled model price dropped from 790 million rupiah for the imported CBU to 698 million rupiah, a reduction of 92 million rupiah. The Chief Operating Officer of BAIC Indonesia stated that the price reduction was due to local assembly eliminating import duties, not because of reduced features; Jetour Dashing and X70 Plus, due to supply chain efficiency improvements, Jetour twice reduced prices for these two SUVs. Dashing Journey version dropped to 348.8 million rupiah, Inspira version 379.8 million rupiah; X70 Plus Journey version 359.8 million rupiah, Inspira version 389.8 million rupiah. In October 2024, Jetour had started CKD (Completely Knocked Down) production of these two models at the PT Handal Indonesia Motor (HIM) plant. When first launched, the Dashing was priced at 389.8 million rupiah and the X70 Plus at 414.8 million rupiah.
Chinese auto brands in the Indonesian market are increasingly engaged in a price war. According to Gaikindo data, from January to May 2025, Indonesia's wholesale car sales dropped 5.5% year-on-year, from 335,405 units in the same period of 2024 to 316,981 units; retail sales fell 9.2% year-on-year, from 362,163 units to 328,852 units. Chinese car manufacturers have been cutting prices in the Indonesian market, with reductions ranging from hundreds of thousands to nearly tens of millions of rupiah, indicating intensifying competition among brands. When Chery Omoda E5 was first launched in February 2024, its on-road price in Jakarta was 498.8 million rupiah, later renamed Chery E5, the price was drastically reduced to 399.9 million rupiah, with the Pure version starting at 369.9 million rupiah, a reduction of nearly 100 million rupiah; BAIC BJ40 Plus locally assembled model price dropped from 790 million rupiah for the imported CBU to 698 million rupiah, a reduction of 92 million rupiah. The Chief Operating Officer of BAIC Indonesia stated that the price reduction was due to local assembly eliminating import duties, not because of reduced features; Jetour Dashing and X70 Plus, due to supply chain efficiency improvements, Jetour twice reduced prices for these two SUVs. Dashing Journey version dropped to 348.8 million rupiah, Inspira version 379.8 million rupiah; X70 Plus Journey version 359.8 million rupiah, Inspira version 389.8 million rupiah. In October 2024, Jetour had started CKD (Completely Knocked Down) production of these two models at the PT Handal Indonesia Motor (HIM) plant. When first launched, the Dashing was priced at 389.8 million rupiah and the X70 Plus at 414.8 million rupiah.