In June 2025, the ice tea series under Chinese beverage company Genki Forest (Chi Forest) made its debut in mainstream Indonesian retail channels. The white peach jasmine and grapefruit green tea flavored Chi Forest iced teas were launched at Alfamart convenience stores on the streets of Indonesia, marking the second product line to enter the Indonesian market after sparkling water. At the same time, the bamboo grapefruit flavored sparkling water was also launched, enriching choices for local consumers. Genki Forest has built a network covering mainstream retail systems, selling in over 30,000 retail outlets across Indonesia. In 2022, Genki Forest entered the Indonesian market with a health-focused positioning of '0 sugar, 0 fat, 0 calories', meeting the demand of the younger generation who resist traditional carbonated drinks. With their refreshing taste and health attributes, the white peach and lychee flavored sparkling waters ranked among the top three in the carbonated beverage category within just two months. Indonesia has high compliance requirements for food and beverage products; they need to obtain BPOM certification, and for mainstream channel sales, halal certification is required. On November 1, 2023, Genki Forest's Hubei factory obtained halal certification from Indonesia's authorized body BPJPH, and also launched a halal-certified version for Muslim consumers, achieving rapid penetration into over 30,000 retail terminals. The brand respects halal food regulations, adapts to the local retail discourse system, and demonstrates high sensitivity to cultural identity. Through stable and high-quality product experiences, from online data insights to offline word-of-mouth accumulation, it optimizes all aspects to make its products global protagonists.
In June 2025, the ice tea series under Chinese beverage company Genki Forest (Chi Forest) made its debut in mainstream Indonesian retail channels. The white peach jasmine and grapefruit green tea flavored Chi Forest iced teas were launched at Alfamart convenience stores on the streets of Indonesia, marking the second product line to enter the Indonesian market after sparkling water. At the same time, the bamboo grapefruit flavored sparkling water was also launched, enriching choices for local consumers. Genki Forest has built a network covering mainstream retail systems, selling in over 30,000 retail outlets across Indonesia. In 2022, Genki Forest entered the Indonesian market with a health-focused positioning of '0 sugar, 0 fat, 0 calories', meeting the demand of the younger generation who resist traditional carbonated drinks. With their refreshing taste and health attributes, the white peach and lychee flavored sparkling waters ranked among the top three in the carbonated beverage category within just two months. Indonesia has high compliance requirements for food and beverage products; they need to obtain BPOM certification, and for mainstream channel sales, halal certification is required. On November 1, 2023, Genki Forest's Hubei factory obtained halal certification from Indonesia's authorized body BPJPH, and also launched a halal-certified version for Muslim consumers, achieving rapid penetration into over 30,000 retail terminals. The brand respects halal food regulations, adapts to the local retail discourse system, and demonstrates high sensitivity to cultural identity. Through stable and high-quality product experiences, from online data insights to offline word-of-mouth accumulation, it optimizes all aspects to make its products global protagonists.