Chinese beverage brands land in Indonesia's retail market

In June 2025, Chinese beverage company Yuanqi Forest's iced tea series made its debut in Indonesia's mainstream retail channels, with Chi Forest iced tea in white peach jasmine and grapefruit green tea flavors hitting the shelves of Alfamart convenience stores on the streets of Indonesia, the second product line to enter the Indonesian market after sparkling water. Meanwhile, the green bamboo grapefruit flavored sparkling water also hit the shelves at the same time, enriching the choices for local consumers. Yuanqi Forest has built a network covering mainstream retail systems and is sold in more than 30,000 retail outlets in Indonesia. 2022 Yuanqi Forest entered the Indonesian market with the healthy positioning of "0 sugar, 0 fat, 0 calories" to meet the needs of the local young generation who are resistant to traditional carbonated beverages, and the White Peach and Lychee flavors have entered the carbonated beverage market within a short period of time by virtue of their refreshing taste experience and healthy attributes. With its refreshing taste experience and healthy attributes, the white peach and lychee flavored sparkling water has entered the top three carbonated beverage category in just two months. Indonesia has high requirements for food and beverage compliance access, products need to apply for BPOM certification, and halal certification for sales in mainstream channels. on November 1, 2023, Yuanqi Forest's Hubei factory was awarded halal certification by Indonesia's authoritative agency BPJPH, and also launched a halal-certified version for Muslim consumers, realizing rapid penetration of more than 30,000 retail terminals. The brand respects halal regulations, adapts to the local retail discourse system, demonstrates high sensitivity to cultural identity, and optimizes all aspects to make the product a global protagonist through the product's stable and high-quality experience, from online data insights to offline word-of-mouth precipitation.